Social media is thriving in today’s world. Almost everyone, from all age groups, is on some social media platform. Social media platforms have made it easy for people to connect with each other. People can share their photos and see their friends and family’s photos on social media. They can chat with each other, play games, do live sessions and so much more with the help of social media. Social media not only allows people to connect with others but it also helps them to promote each other. So many artists have grown with the help of social media.
Social media also helps the enterprises to grow. It is among one of the best options for the promotion of products. A lot of small businesses have grown remarkably through social media. Social media is an excellent way to interact with potential customers. Such is the impact of social media on people. There are various social media platforms in the world today.
Some remarkable ones are as follows:
Facebook is a top-notch social media platform. It was launched in 2004 and is the most popular platform in today’s world. It has more than 2 billion active users which simply is amazing. Facebook offers various things for its users. It has a user-friendly interface which makes it easy for people to operate it. Facebook offers various features like image tagging, chatting, hashtags, sharing photos and videos, stickers, and many more. It also is a place where people can find numerous memes and news and gaming videos and you just name it, it is all there on Facebook. For big as well as small businesses, it is a very crucial platform for OBO (Online Brand Optimization) and SMO (Social Media Optimization).
Twitter comes right after Facebook in being the best platform. It was launched in 2006 and since then it has been only growing. The active users here are more than 300 million from all over the world. It allows people to share photos, gifs, videos, links, and a lot more. It has a word limit of 140 words for a written post which makes the post catchy. Today, the news travels faster on Twitter than on news platforms. It is also a very good option for digital advertising companies.
Instagram is one of the most popular social media platforms. The active users here are more than 1 billion from all over the world. It was launched in October 2010. Instagram was initially made for posting pictures and videos but it has become so much more than that in the present times. Dancers, singers, photographers, poets, writer, in fact, all sorts of artists put their work on Instagram and grow remarkably. It also has features like a live session, chatting, video call, reels, igtv, and so many more. The influencer culture has been started on Instagram only. It is very good for advertising some products as well.
YouTube has a huge audience from all the age groups. It is a platform where people upload content in the form of videos. YouTube has 2 billion active users worldwide. It was launched by Google in December 2005. It has various content like shows airing on T.V, songs, roasts, recipes, dances, and so many more types of videos. People even earn from YouTube by making their original content. Along with advertising and marketing, it is also a significant platform for marketing music and movies.
LinkedIn is one of the most popular platforms for finding jobs and building relationships with other businesses. It has made the professional world an easier place. It was launched in May 2003. LinkedIn has more than 700 million active users around the world. It is also used for publishing ads, white documents and so many more things.
Pinterest is like heaven for the new generation. It has all sorts of contents in the form of various aesthetics. Pinterest has more than 400 million active users around the globe. It was launched in January 2010. Pinterest serves a perfect muse for artist. It has lifestyle content, artistic content, fashion content, just name it. People can create both public and private boards and save the ideas they find on Pinterest there. It is a growing platform and in the coming future, it has the potential to be as successful as Instagram.
Tumblr like Pinterest is a heaven for the new generation. It basically is a blog posting platform but it also has image revealing features. It was launched in 2007. Tumblr has more than 250 million users around the globe. People can chat with each other by either forming groups or individually. They can post their content in written, audio, chat, picture, gifs, and a few more formats. Tumblr is very catchy because of its design.
Snapchat is a platform which is more like home. People maintain streaks with each other by sending snaps daily. It was launched in July 2011. Snapchat has more than 250 million active users around the world. It is a very fun platform as the snaps sent disappear after the person has viewed it. Snapchat also has numerous fun filters which allow the user to play and create pictures with an aesthetic edge. It has various badges for the friendship status along with snap scores. It also has the Bitmoji feature which users create as per as their looks. Overall, Snapchat is a fun place to be.
All these platforms are used for the purpose of marketing by various enterprises. But since these platforms are different from each other in some ways, the use of them for business also varies. There isn’t a single platform which suits all sorts of business marketing.
The choice of platform depends on a few points which are as follows:
- A company must keep in mind if it is a B2B (business to business) company or a B2C (business to customer) company.
- An enterprise must keep in mind who their target audience is.
- A company must keep in mind its goal for social media whether it wants to build a connection or sell products.
Once knowing all these, a company can then accordingly decide which platform to go for. For example, if it is a B2B company, its best choice would be LinkedIn. If it is a B2C company then Facebook, Instagram, Snapchat, Tumblr would be the choice. If the target customer is women then Instagram would be a wiser choice.
How to achieve marketing goals through social media?
In today’s world, there are a lot of influencers. Influencing culture has grown beyond anyone’s imagination. The social media influencers have a huge following. They have a bond with their followers and hence the followers are attached to their favourite influencers. An enterprise can collaborate with influencers to advertise and promote its products. After such a collaboration, the enterprise is more likely to gain customers by the goodwill of the influencer.
All the social media platforms provide with sponsored ads feature. An enterprise is supposed to pay a certain amount for their ad to be put up on the platform and then the social media platforms show the ads to users according to their preference. This is the reason why it is more likely that users of such platforms will buy products shown in the ads.
Making a page:
Enterprises can also make a page for their business on social media. It helps in increasing the reach of the products attracting more and more customers. A beautiful aesthetic helps in attracting more customers.
By using social media creatively, an enterprise can attract a lot of customers. The social media platform is a user-friendly platform making the whole process of selling and buying easy for the business and the customers respectively. Social media helps in brand building remarkably. It also allows the businesses to get information regarding the needs and wants of the people and then work accordingly. Social media also helps in identifying ideal customers for a certain product and then reaching out to them. It also improves the rankings on search engines. It is also very economical as creating an account on social media platforms like Facebook, Instagram is free of cost. Social media in ways is a boon for small businesses.
It is no doubt, one of the best ways to interact with the customers and address their queries and provide them with solutions for the same. It builds the credibility of the brand in the eyes of the customers. Social media if used with proper strategy can be of great advantage to the business. In a world where everyone uses the internet and is on some social media platform, the businesses are more likely to grow by making their presence on such platforms. It really is a very easy choice.